做外贸，用好WhatsApp就像找到了客户开发的“快捷键”。但一句话说不好，可能就被已读不回，甚至拉黑封号。

话术不是套路，而是有策略的专业表达。我们结合多位外贸实战高手的经验，整理出这份分行业、分场景的WhatsApp话术包，助你精准破冰、高效转化！

一、通用开场白话术（适合多数行业）

1. 1.简洁直接型

• “Hi [Client Name], I’m [Your Name] from [Company], a supplier of [产品]. May I ask if you’re looking for new partners in this field?”

• 适用：初步接触，信息较清晰的目标客户。

2. 
   
3. 2.价值吸引型

• “Hello, I noticed your company specializes in [行业]. We’ve helped similar businesses reduce costs by about 15%. Would you be open to a brief introduction?”

• 提示：用数据或解决方案吸引注意，而非单纯推销产品。

4. 
   

5. 3.轻量问句引导型
• “Hi there, quick question—are you currently sourcing [产品类型]?”

• 优点：压力小、回复门槛低，容易获得“Yes/No”类回应从而继续对话。

二、分行业话术参考

1. 家居/家具（Home & Furniture）

• 
  

  “Hi [Name], I saw your designs online – really impressive! We support OEM manufacturing for furniture with over 15 years of experience. Can I share some of our catalog with you?”

• 
  

  亮点：先赞美，再表明专业能力，礼貌不突兀。

2. 机械设备（Machinery & Equipment）

• 
  

  “Hello, we specialize in [设备类型] with CE certification. Are you looking for reliable and certified machinery suppliers at the moment?”

• 
  

• 关键词：突出认证（CE/ISO）、可靠性，符合行业采购核心诉求。

3. 服装纺织（Apparel & Textiles）

• 
  

  “Hi, I’m from [公司], a garment manufacturer in China. We work with brands like [知名品牌名，若可提及]. Can I send you our latest product range?”

• 
  

  技巧：关联知名品牌，快速建立信任。

4. 电子产品（Electronics）

• 
  

  “Greetings! Are you currently sourcing smartphones/accessories? We provide ODM/OEM services with competitive MOQs. Would you like to see some options?”

• 
  

  侧重：突出定制能力（ODM/OEM）和起订量（MOQ）。

5. 灯具照明（Lighting）

• 
  

  “Hi [Name], I’m from [公司]. We offer innovative LED lighting solutions with 50,000 hours lifespan. Interested in energy-saving products?”

• 
  

  钩子：强调产品寿命、节能等核心卖点。

6. 建材（Building Materials）

• 
  

  “Hello, we are a supplier of [建材产品]. Many contractors in [客户地区] choose us for quality and price. Can I quote for you?”

• 
  

  策略：提及客户所在地区，增加贴近性和可信度。

三、跟进/回复常见场景话术

1. 1.若客户询问：“Are you a factory or trader?”
• 
  

  ✅ 优选回复：

  “We are a factory with our own export team. This means you get factory prices with professional trading service.”

  （强调工贸一体优势：低价+专业服务）

2. 
   
3. 2.若客户已读不回（2-3天后可跟进）
• 
  

  ✅ 温和跟进：

  “Hi [Name], just following up on my last message about [产品]. Would you like me to share our best quote for your review?”

• 
  

  ✅ 价值再次提醒：

  “Hi [Name], we’re running a special offer for new clients this month. Would you be interested in checking the details?”

4. 
   
5. 3.若客户表示“暂时不需要”
• 
  

  ✅ 保持关系：

  “No problem at all! Thank you for your reply. Would it be okay if I keep you in our contact list and update you occasionally with new products or promotions?”

• 
  

  目标：争取长期联系机会，而非一次成交。

四、重要提醒与禁忌

• 
  

  ✅ 务必：

• 简短清晰，一条信息说一件事；

• 称呼对方名字；

• 做好客户背调，话术稍作定制。

• 
  

  ❌ 避免：

• 长语音（尤其陌生人）；

• 连续轰炸；

• 过于推销化语气（如“Buy now!”）；

• 非上班时间频繁发送。

以上话术请根据实际情况调整内容，并始终保持专业、友好、不卑不亢的沟通姿态。

欢迎分享给更多外贸人！

#外贸工具 #邮件营销 #客户开发 #外贸创业 #海关数据开发客户 #外贸干货 #贸友圈 #AI营销 #海关数据